Hello Trainers and Coaches
Today’s blog is deliberately challenging. If you are not prepared to look at self-improvement and ask hard hitting questions of yourself and your training or coaching business please disregard this blog as it will not be for you.
Feedback from trainers tells me that one of my most successful blogs recently has been the one on ‘What are you doing to flourish when we are told to tighten our belts?’. I hope you were able to read it because that very word ‘flourish’ seems to have captured the imagination, become a real aspiration and opened up dialogue on potential and possibilities. And it is the theme of ‘possibilities’ that I have chosen today.
In 2010 I was honoured to meet Sir Bob Geldof. Those of you who have met me will know that ‘Achievement’ means a lot to me personally and Sir Bob is surely one of the greatest contemporary achievers. Remember what he accomplished with Band Aid, and Live Aid when £100 million was raised for African famine relief? Recall his challenging of Margaret Thatcher, leading to a major re-evaluation of British government policy towards famine relief and all his subsequent achievements. His accolades go on and on. Recently he received an Honorary degree.
Musical and political history was made by this man. Listening to him I was so inspired to learn about his journey through life, the way he opened up his mind to possibilities that others would not have been able to see, and his staggering ability to challenge and to influence.
Returning home full of the experience, I learnt a salutary lesson in current celebrity culture: I discovered that my sixteen year old daughter was up to date with the lives of Pixie and Peaches – but knew nothing of the successes of their father! She now knows differently.
So when we are running our training and coaching businesses, how much do we really open our minds to the infinite possibilities that are out there, just waiting to be identified and optimised? We can’t change where we started from but we can certainly change where we end up. How do we open our minds? I’ve listed below some simple but provocative questions and thoughts that may help trainers and coaches. If you like think of them as self-improvement tips for trainers and coaches. They have helped me along the way:
- Successful people fail more often. Does your fear of failure get in the way of possibilities?
- Do you reframe failure as a natural result of learning? Or do you give up?
- People crave feeling special? Do you make your clients feel special? How?
- Are you a member of the I’da club (If I’d have done that….)?
- A winning attitude can achieve anything
- Combine attitude and skill and you have an amazing formula. Does yours need changing?
- Are you creating a culture of positive thinking and belief? If so you should see the skills level rising
- Our brain is a staggering piece of kit. Do you know how to access the bits you don’t habitually use?
- We CAN change our attitude to a challenge or problem
- Do you look at your business as though it is your first day? Do so and think what you would change?
- When considering new ground when marketing your business, consider what is the worst that could happen? Understand and protect it – it makes calculating the risks easier
- Do you ask yourself “ What have you done to improve the business this week?”
- The good old Pareto Principle – the 80/20 rule. Are you using it to help you cut through the cr**?
- Deal with your time vampires – they are bleeding you of your most precious resource
- How much more potential do you have to unleash?
Remember – it is your subconscious that is driving the bus. Is it taking you up a one way street or on to a junction with many different routes to select?
Finally, there are:
- people who makes things happen
- people who watch things happen
- people who wonder about what happens
Which are you?
Founder & CEO
How To Market Training
Author of this blog: Self-improvement tips for trainers and coaches
PS If you haven’t done so already do join us on our Accelerate Profits Workshop where we help you with the marketing of your business.